Article Promotion - Comparing Your Income To The Articles You Compose

Many people use article marketing to advertise their websites. Using articles for this purpose can demonstrate your credentials to share information to the broader internet community.

If you are involved in this promotion method have you ever stopped to consider to what extent this activity of article marketing is bringing in income for your online efforts. If not, you are highly recommended to spend some time correlating revenue to article marketing.

While article marketing includes many variables such that an exact computation of benefits in revenue terms is difficult, we cannot run away from the fact that when it comes to profitability of any internet business, we must think in terms of pounds and pennies.

Here statistics play a large part in comparing revenue to articles and I would like to suggest a way that you can check your article marketing statistics.

Simple maths can help to compare revenue to the quantity of articles we write, even though there are factors specific only to a particular author that are not common to any other author.

Over a period of time of, say, 6 months, an author of various articles can graph receipts derived from article writing with the "y" axis as Revenue and the "x" axis of the graph as the number of articles submitted, each time maintaining the number of article directories to which the article was sent at the same figure.

For example if you are marketing these articles to sites such as ezinearticles.com or goarticles.com, your revenue that goes to the "y" axis is the payout derived for the month from using solely article marketing, and the "x" axis will be the number of articles submitted.

Over a time-span of 6 months, you will have enough data on the graph to form a straight line that goes through most of these points on the graph where the line is represented by the equation y=mx+c

The function of the regressed straight line will show that the revenue derived is a function of "m" which is the gradient of the line, and a constant "c".

The constant "c" is the value at which the straight line intersects the "y" axis and this is the particular part which stems from the author and is an indication of his talents in writing, his craft of writing, his command of the language and other factors that only the individual possesses.

By studying income obtained against number of articles submitted, keeping other factors constant, it will be possible to assess the quality of the author's writing and form a rough basis to forecast further income to the number of articles scheduled for submission, ignoring other factors such as keyword choice, onsite and offsite search engine optimisation which are excluded from the study, and only on the basis of the individual's writing "flair" and talent as measured by the constant "c".

This is by no means exact; but keeping statistics and charts like these is useful in helping the marketer notice sudden trend changes, especially where performance falls.

He can then study what has caused this change and take note of details that may be otherwise missed.

Many use software to record earnings, but most scripts do not include graphical analysis. When the charting is done by hand the internet marketer notices sudden fluctuations or is able to consider what to alter to bring in more revenue.

He can go deeper to ask this question: " Since the revenue is directly proportional to the slope of the revenue line, what factors will change the slope?".

Knowing these factors, he can vary them and test the changes.

By correlating revenue with articles written, the internet marketer can project profitability, no matter how rough the estimate. He has on his hands a set of statistics to use for further analysis, or in marketing terms "testing".